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Since it
opened in 1986, the retail complex has
won countless awards for marketing, quality,
efficiency, advertising and business enterprise.
Brilliantly researched and designed, Abu
Dhabi Duty Free pioneered the shop-in-shop
concept with branded corners for various
prestigious international brands such
as Gucci, Versace, Christian Dior, Yves
St.Laurent and many more, their open layouts
making it easy for customers to browse
and choose. There are no counters, no
queues and no aggressive sales people.
As for
the merchandise, the range is vast and
exciting with gold and electronic items
being the biggest sellers. Local antiques
and souvenirs are sold here too, sharing
the space with international branded goods,
including watches, fashions, cameras,
toys, perfumes and leathergoods. Small
purchases are equally well covered- a
book to read on the plane, confectionery
to take home to the children, or necessities
like pharmaceuticals and toiletries, all
displayed in a spectacular setting. |
