Established in January 1997, the
DTCM has two main areas of responsibility.
The first of these includes all
the functions of the former Dubai
Commerce and Tourism Promotion Board
(DCTPB), which had been in existence
since 1989 and concentrated on the
international promotion of Dubai’s
commerce and tourism interests.
The DTCM’s second main area
of responsibility is as the principal
authority for the planning, supervision
and development of the tourism sector
in the emirate.
Underlining
the importance attached to tourism
development at the highest level,
the DTCM’s Chairman is His
Highness General Sheikh Mohammed
bin Rashid Al Maktoum, Crown Prince
of Dubai and UAE Minister of Defence.
Its Director-General is Khalid
A. bin Sulayem.
As
part of its marketing role, the
DTCM plans and implements an integrated
programme of international promotions
and publicity activities. This
programme includes exhibition
participation, marketing visits,
presentations and roadshows, familiarisation
and assisted visits, advertising
brochure production and distribution,
media relations and enquiry information
services.
In
addition to its head office in
Dubai, the DTCM has 14 overseas
offices. They are located in Philadelphia
(covering North America —
East and Central), Los Angeles
(North America — West Coast),
London (the UK and Ireland), Paris
(France), Frankfurt (Germany),
Stockholm (Scandinavia), Milan
(Italy), Moscow (the Russian Federation,
CIS and Baltic States), Nairobi
(East Africa), Johannesburg (South
Africa), Mumbai (India), Hong
Kong (Far East), Tokyo (Japan)
and Sydney (Australia and New
Zealand).
In
assuming its administrative responsibilities
within Dubai, the DTCM has now
taken over the licensing of hotels,
hotel apartments, tour operators,
tourist transport companies and
travel agents. Its supervisory
role also covers all touristic,
archaeological and heritage sites,
tourism conferences and exhibitions,
the operation of tourist information
services and the organisation
and licensing of tour guides.
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