Established in January 1997, the DTCM has
two main areas of responsibility. The first
of these includes all the functions of the
former Dubai Commerce and Tourism Promotion
Board (DCTPB), which had been in existence
since 1989 and concentrated on the international
promotion of Dubai’s commerce and tourism
interests. The DTCM’s second main area
of responsibility is as the principal authority
for the planning, supervision and development
of the tourism sector in the emirate.
Underlining
the importance attached to tourism development
at the highest level, the DTCM’s
Chairman is His Highness General Sheikh
Mohammed bin Rashid Al Maktoum, Crown
Prince of Dubai and UAE Minister of Defence.
Its Director-General is Khalid A. bin
Sulayem.
As part
of its marketing role, the DTCM plans
and implements an integrated programme
of international promotions and publicity
activities. This programme includes exhibition
participation, marketing visits, presentations
and roadshows, familiarisation and assisted
visits, advertising brochure production
and distribution, media relations and
enquiry information services.
In addition
to its head office in Dubai, the DTCM
has 14 overseas offices. They are located
in Philadelphia (covering North America
— East and Central), Los Angeles
(North America — West Coast), London
(the UK and Ireland), Paris (France),
Frankfurt (Germany), Stockholm (Scandinavia),
Milan (Italy), Moscow (the Russian Federation,
CIS and Baltic States), Nairobi (East
Africa), Johannesburg (South Africa),
Mumbai (India), Hong Kong (Far East),
Tokyo (Japan) and Sydney (Australia and
New Zealand).
In assuming
its administrative responsibilities within
Dubai, the DTCM has now taken over the
licensing of hotels, hotel apartments,
tour operators, tourist transport companies
and travel agents. Its supervisory role
also covers all touristic, archaeological
and heritage sites, tourism conferences
and exhibitions, the operation of tourist
information services and the organisation
and licensing of tour guides. |
