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Dubai
Summer Surprises
Dubai
Summer Surprises can be described
as The Summer Capital of Fun. In
Dubai, Summer heralds a special
time for children, it's when Dubai
Summer Surprises kick off, bringing
color, excitement and above all,
loads of surprises to the city.
DSS
was launched in the summer of June
1998 as yet another pioneering initiative
from the Government of Dubai to
boost tourism and shopping in Dubai,
with the long-term objective of
turning Dubai into a year-round
tourism destination.
Therefore
it has evolved into a yearly event
which children from all over the
world eagerly look forward to. For
ten whole weeks there's never a
dull moment for kids, which is the
main concern of DSS, since the year
it was launched.
Dubai
Summer Surprises had a clear mandate
to energize trade and tourism during
the relatively lean summer months
by drawing vacationing families
to hotels, shopping malls, entertainment
centers and other climate-controlled
venues.
However,
it unfolds weekly surprises from
June to August under different themes,
with the involvement of different
Government departments and the support
of Key Sponsors and other companies
from the private sector.
Shopping
malls, under the umbrella of the
Dubai Shopping Malls Group (DSMG),
become hubs of entertainment, providing
shows and hosting key events of
the different surprises. On the
other hand, hotels and hotel apartments
offer a variety of discounted packages,
enabling families to have a cost-effective,
fun filled holiday.
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