| Dubai
Summer Surprises
Dubai Summer
Surprises can be described as The Summer
Capital of Fun. In Dubai, Summer heralds
a special time for children, it's when Dubai
Summer Surprises kick off, bringing color,
excitement and above all, loads of surprises
to the city.
DSS was launched
in the summer of June 1998 as yet another
pioneering initiative from the Government
of Dubai to boost tourism and shopping in
Dubai, with the long-term objective of turning
Dubai into a year-round tourism destination.
Therefore
it has evolved into a yearly event which
children from all over the world eagerly
look forward to. For ten whole weeks there's
never a dull moment for kids, which is the
main concern of DSS, since the year it was
launched.
Dubai Summer
Surprises had a clear mandate to energize
trade and tourism during the relatively
lean summer months by drawing vacationing
families to hotels, shopping malls, entertainment
centers and other climate-controlled venues.
However,
it unfolds weekly surprises from June to
August under different themes, with the
involvement of different Government departments
and the support of Key Sponsors and other
companies from the private sector.
Shopping
malls, under the umbrella of the Dubai Shopping
Malls Group (DSMG), become hubs of entertainment,
providing shows and hosting key events of
the different surprises. On the other hand,
hotels and hotel apartments offer a variety
of discounted packages, enabling families
to have a cost-effective, fun filled holiday.
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